Do you want to get all the knowledge of SEO? Why not start with the basics? That is the SEO Periodic Table! On-page and off-page optimization principles form the world of search engine optimization. Have you ever wondered how on-page SEO transforms the HTML and architecture as well as the content to make it more friendly to the search engine? On the other hand, off-page approaches have an influence externally on websites through social media and building links. Find out how all these methods work collaboratively to create a huge boost to your online credibility. Read on!

On-Page SEO

Content: Creation of powerful storylines.
Content is the base of all the websites on which search engine optimization begins. In addition to satisfying the user's intent, high-quality content (CQ) attracts the attention of search engines.

Your article should be well-researched (CR) and use proper natural and relevant keywords (CW). Write engaging (Ce) articles which will ensure readers enjoy and stay for a long time on the page.

Your website will be visibly viable if there is fresh content (Cf) that is constantly updated. This will catch the equal attention of users as well as search engines. If you have any queries concerning the place and how to use Google Map Ranking Scottsdale, you can contact us at the web site. You should avoid thin (Vt) content and too many ads (Va) that may degrade your position on the search engines.

HTML: Optimization of Technical Components.
The HTML structure of your pages is a very critical part of on-page SEO. Titles (Ht) and meta descriptions (Hd) introduce the search engines and also the users to your website. Write meta descriptions that attract clicks and page titles for easy comprehension of the content of your site. You should use headers (Hh) correctly with the relevant keywords. By this the information will be shown in levels and readability will also be enhanced.

Make sure that you keep a clear HTML Structure Data (Hs) to improve listing as well as SEO optimization. Do not use any hidden (Vh) text or also keyword stuffing (Vs), as such actions may be penalized.

Architecture: Establishment of a Successful Base.
The format of your website determines the way it gets searched or crawled (Ac). Your website should be one that the engine can easily pick. You can improve your site's crawlability by removing duplicate content (Ad) and checking that each page is distinct and useful.

Users and also search engines generally prefer websites that are quick to respond, so page load time or speed (As) does matter a lot. Use URLs (Au) which are meaningful to the page and short, short.

You should make mobile optimization (AM) a big priority for the best user experience. Be careful of cloaking (Vc), which involves showing content to search engines that is different from what users want to see, as it can result in penalties.

Off-Page SEO

Links: The internet environment also needs links as essential connectors.
Links are an important feature associated with establishing connections between different websites all across the internet. The quality (Lq) of the links, if they are from trusted and respected sites matters a lot. Additionally, the Link test (Lt) should ensure the redirection happens to the page on which the keyword talks. It is important to choose natural link-building techniques. You should focus on proven and consistent sources that supplement your content.

You should prefer quality and quantity altogether. So, the number of links (Ln) plays an important role for the page. Also, you should avoid the use of shortcuts like spam (VI) and paid (VP) links. This will preserve your site's reputation as well as prevent any harm to search engine results.

Trust: The foundation of online authority.
Trust is the foundation of Internet authority (Ta). You can build and maintain this trust through the constant delivery of quality and interesting content along with relevant backlinks.

Trust comes with the online Domain History(TH) of your page. The profile identity (TI) should be authentic which will increase the trustworthiness of your website. Resolving piracy (VD) concerns efficiently is very necessary to maintain a spotless and reliable digital history.




Social: Increasing Your Reputation through Feedback.
Social media is emerging as one of the leading platforms. You can improve the off-page SEO by ensuring your website is visible on social media platforms. Hence your website needs an online reputation (Sr) builder in this digital era. Your content and website should be shared (Ss) by reputed individuals over social media.

Personal: local and global acceptance of your presence.
Considering the preferences and requirements of your target audience while trying to build a reputation in the country (PC) or globally is highly essential. Understand where your targetted audience's locality (Pl) and work out on your page accordingly. How many times one has visited your site also plays an important role. This is the History factor (Ph) that shows how much your page is favourable. Lastly, if your social circle (Ps) favours the site that adds up to your off-page SEO.

Conclusion
With the detailed knowledge of the SEO Periodic Table, you can move towards success! You have gathered the essential information that can boost both on-page and off-page SEO performance. Keep the mentioned elements of SEO in mind and develop your website to make it perfect!








This contribution was made by Lalit Mohan, who is an SEO specialist from India, providing Digital Marketing and SEO services to clients across the world and helping them, to achieve top ranking on SERP