Google ranking factors refer to all the elements that contribute to a website's position in search engine results pages. Developing an in-depth comprehension of these factors can enable website owners and SEO professionals to optimize their content, driving more traffic to their sites. In this article, we'll discuss the primary and secondary ranking factors that Google uses to determine a website's search engine position.

Primary Google Ranking Factors

1 On-page optimization consists of technical elements that impact a website's search engine ranking. Google's algorithm considers several key on-page ranking factors, including content relevance, article readability, alt tags, internal linking, and mobile responsiveness. Ensuring that a website is easily accessible on mobile devices is a crucial aspect of on-page optimization, as Google now prioritizes accessibility.
2 Link equity refers to the total value of all the backlinks pointing to a website from other pages. Incoming links are a critical factor in search engine rankings, as they demonstrate to algorithms that a website has been endorsed by other online authorities. However, acquiring high-quality backlinks is an time-consuming task, one that requires great content, partnerships, and an old-fashioned approach to PR.
3 Domain and subdomain factors impact search engine rankings. Older domains generally retain more authority than newer ones, with older websites performing better in search engine rankings. Google might also consider the presence of SSL certificates, 2 protocol.
4 Content is the core aspect that sets a website apart from others and sets it apart from potential ranking competitors for specific keywords. Google algorithms are trained to understand natural content language. Therefore, the usage of plagiarism, spun content, or text from web content generators should be avoided at all times and is not suggested for any business website.

Secondary Google Ranking Factors

Another factor 外链 is location, websites optimized for a specific geographic location can perform better in SERPs in that particular region as the relevance is compared to other nearby locations. We cannot have a website rank higher in a foreign location without the context tied to that specific region.
User experience signals have an impact on websites that have higher average session durations that continue to engage the visitor and have stronger interaction with the site, they may rank more.