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Adidas and Puma, both founded by the Dassler brothers, are sportswear brands known for their athletic footwear, apparel, and global recognition. Here's a concise comparison:

1. Origins: Founded by Adolf Dassler, Adidas emerged in 1949, while Rudolf Dassler established Puma in 1948.

2. Brand Identity: Adidas emphasizes performance, innovation, and a sport-focused approach. Puma showcases edgy designs, fashion-forward styles, and a lifestyle-oriented image.

3. Product Range: Adidas offers a wide range of athletic footwear, apparel, and accessories for various sports categories. Puma specializes in soccer, motorsport, and lifestyle-focused products.

4. Endorsements: Adidas collaborates with prominent athletes like Lionel Messi and Kanye West. Puma partners with athletes such as Usain Bolt and Neymar Jr.

5. Technology and yupoo china Innovation: Adidas incorporates technologies like Boost cushioning and Primeknit materials into their products. Puma utilizes features like Ignite foam cushioning and innovative closure systems.

6. Popularity: Adidas holds a larger market share and has a stronger global presence. Puma has experienced significant growth and popularity, particularly in fashion-forward markets.

7. Marketing Approach: Adidas employs a diverse marketing strategy, combining sports sponsorships, collaborations, and lifestyle marketing. Puma focuses on lifestyle branding and partnerships with celebrities and influencers.

8. Retail Strategy: Adidas operates its own stores, website, and partners with various retailers worldwide. Puma has its stores, website, and emphasizes limited-edition releases and exclusive collaborations.

Both Adidas and Puma have their unique strengths and cater to different consumer preferences, making it important to consider personal style, sports preferences, and specific product features when choosing between them.

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