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We recrawled the sites where no link uncovered with an extra spider but happened to be exactly tennis shoes result. Then we started manually checking sites where no link back was found and started discovering patterns of deliberate link rip-off.

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One to be able to evaluate where your brand is at is to conduct a product audit. A product audit takes an in-depth look in the marketing pieces, both individually and like a whole, by analyzing their components, including color, logos, graphics, copy, messaging, accessories.

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